The review habit your business never had
Most happy customers don't leave a 5-star review. They leave one when asked.
The moment you finish a job, Stello texts that customer and asks for a Google review. In your voice, fully automatic. One extra job a month and Stello has already paid for itself.
$49/month. No contract. Cancel in two clicks.
Start free. 25 review requests per month, no credit card.
How was your experience?
One extra job a month, and Stello has already paid for itself.
The average service call is $150 or more. Stello is $49 a month. If one new Google review brings in one new customer, you're already ahead. Every review after that is pure profit.
71% read reviews first
71% of consumers read Google reviews before picking a local business. The ones with the most recent reviews win.
BrightLocal Local Consumer Review Survey, 2025
Every customer, every time
You already ask in person sometimes. Stello makes it happen after every job. A text in your voice, personalized to the customer and the service. No remembering, no clipboards.
Five minutes to set up
Paste your Google review link, send your first request, done. No sales call, no demo, no 12-month contract. Cancel in two clicks if it doesn't work for you.
Built for the owner, not the franchise group
Every feature here is one a real owner actually uses on a Tuesday afternoon. No multi-location dashboards. No CRM you have to learn. No knobs you'll never touch.
Set up in 5 minutes, not 5 weeks
No demo call, no implementation specialist, no integrations to wire up. Enter your business name, paste your Google review link, send your first request from the same browser tab.
$49/month, cancel anytime
No annual contract. No “call to cancel.” No three-month minimum. Stripe self-serve checkout, Stripe self-serve cancellation. The free plan covers 25 requests/month forever, and you don’t even need a credit card to start.
Built for your phone
Every screen works in a mobile browser, so you can send a review request from your phone the moment you finish a job, not when you get back to the office. A native iOS + Android companion app is in beta for Pro users on request.
AI personalizes every message
“Hi Sarah! Thanks for choosing Fresh Cuts for your haircut today.” Each SMS references the customer’s actual service, not a generic merge field. Customers respond to messages that sound like a person.
FTC-safe by design, not as a disclaimer
The 2024 FTC review rule made it illegal to send only happy customers to Google while routing unhappy ones to a private form. Stello shows every customer the same Google link. Always. Unhappy customers additionally see a private feedback form to reach you directly. The rule was the design constraint, not a footnote.
TCPA-safe by default
Per-send consent capture, automatic STOP handling, configurable quiet hours, and an auditable consent trail. The whole thing is built so a TCPA defense lawyer would be bored looking at it.
How it works
Four simple steps to turn every happy customer into a Google review. No awkward asking required.
Sign up in 30 seconds
Create your Stello account with an email and password. No credit card required, no sales call, no onboarding fee.
Add your business
Enter your business name and paste your Google review link. That's the whole setup, and you're ready to send.
Send via SMS or bulk CSV
Text one customer at a time after a job, or upload a CSV to send dozens of personalized requests at once.
Reviews land on Google
Every customer is invited to leave a Google review. Customers who had a rough experience can also send you private feedback so you hear about it directly.
Simple, honest pricing
Start free. Upgrade when you outgrow the free plan. No contracts, no setup fees, no surprises.
Free
Try it with your first 25 customers, no credit card.
- 25 review requests per month
- AI-written SMS (Stello picks the words)
- Single Google review link
- Google link shown to every customer (FTC safe)
- Basic dashboard
- "Powered by Stello" on the feedback page
By signing up you agree to our Terms.
Pro
For owners who want every job to turn into a review.
- Unlimited review requests
- Custom SMS templates (write your own wording)
- Multi-platform: Google, Facebook, and more
- Full analytics dashboard
- Remove Stello branding
- Priority support
- API access for automated sends (coming soon)
By signing up you agree to our Terms.
Pro Annual
Best value. Save 25% with annual billing.
- Everything in Pro
- Billed at $444/year
- Save $144 per year
- API access for automated sends (coming soon)
- Early access to new features
By signing up you agree to our Terms.
Frequently asked questions
Everything you need to know about growing your Google reviews with Stello.
After a job or visit, you enter your customer's info and Stello sends them a friendly, personalized text message. They tap a link, rate their experience, and every customer is shown your Google review page with a suggested review already drafted for them. It takes less than 60 seconds.
Every customer, regardless of their rating, lands on the same thank-you page with your Google review link front and center. Customers who indicate a negative experience also see a private feedback form on that same page, so they can send their concerns directly to you in addition to (not instead of) the Google link. Nobody is ever denied the public review path; unhappy customers simply get an extra channel to reach you privately.
Yes. Stello is built to follow the FTC's 2024 review rule. The rule made it illegal to send only happy customers to Google while routing unhappy ones to a private form instead. That's called "review gating" and a lot of older tools still do it. Stello doesn't. Every customer sees the same Google review link, regardless of their rating. Unhappy customers get an extra private channel to reach you, but they're never blocked from the public link.
Yes. Every customer is sent the same satisfaction survey and every customer sees the same Google review call-to-action on the thank-you page. We never filter who gets asked, and we never offer incentives or fake reviews. Stello simply helps customers follow through on leaving a review they were already inclined to leave.
SMS costs are included in your Stello plan. We handle all the messaging infrastructure so you don't need your own Twilio account or worry about per-message pricing. Your monthly plan covers everything.
Yes. On the Free plan, Stello's AI writes each message for you with your business name and the specific service, so it sounds personal without any setup. On the Pro plan, you can write your own template with variables like {customerName}, {businessName}, and {serviceDescription}, and Stello uses your exact wording for every send. Either way, every message is FTC and TCPA safe.
Not at all. If you can send a text message, you can use Stello. Setup takes about 5 minutes. Just enter your business name, paste your Google review link, and you're ready to go. No integrations, no complicated settings.